OTA
Cellusys OTA enables operators to remotely manage SIM lifecycles, deploy Value-Added Services (VAS), and drive ARPU without physical card swaps. A secure, unified gateway delivering intelligence and control across all network environments.
Operator challenges
- Lost Roaming Revenue: Static PLMN lists prevent real-time roaming optimization.
- SIM Storage Limits: Physical cards restrict the number of global roaming profiles.
- Costly Service Rollouts: Deploying new services requires expensive physical SIM swaps.
- Legacy Constraints: Modern LTE/IP networks often lack traditional SMS for SIM updates.
- Poor User Experience: Subscribers lack real-time account visibility and easy access to VAS.
How the platform works
The platform acts as a secure gateway, integrating with your network SMSC for standard updates and utilizing BIP over HTTPS for high-volume payload delivery.
Operators can easily configure, schedule, and target OTA campaigns through a centralized web-based GUI featuring flexible access controls.
All delivery activity is fully logged for comprehensive auditing, and the system is designed to scale linearly from single-server deployments to high-availability clusters as your subscriber base grows.
Solution portfolio
Deployment
Built on a modular, multi-tier architecture, the platform scales seamlessly alongside subscriber demand and can be deployed on-premise or in the cloud. It natively supports multi-tenancy, allowing operators to host partner data across a shared platform for unified, end-to-end device management.
Deployments are highly customizable, offering optional feature modules and dedicated Professional or Managed Services to fit your exact functional and operational requirements.
