SMS Outreach
SMS Outreach enables operators to communicate with roaming subscribers at relevant moments, triggered by real-time network events rather than scheduled batch campaigns. Typical triggers include arrival in a roaming country, first usage events, tariff threshold notifications, and departure.
Messages can be personalised based on subscriber profile and tailored by destination country or visited network. The module supports both inbound roamers on the operator's network and outbound subscribers travelling internationally. Message templates, triggers, and delivery policies are operator-configurable.
SMS is the primary delivery channel, ensuring reliable reach across all devices. The focus is on timely, relevant communication that improves subscriber experience and helps reduce bill shock, rather than indiscriminate bulk messaging.
