Tom Peters and Robert Waterman studied the world's best-run companies and found eight principles that set them apart.
We've made habits from these principles since day #1.
A bias for action
Excellent companies test ideas quickly rather than planning them to death. This is why we have so many industry firsts. We also have a well populated graveyard of ideas.
Stay close to the customer
When an operator in the Middle East needed to fine-tune their roaming strategy, our team flew in within 48 hours. The optimisation, and the trust it built, would never have happened over a ping.
Autonomy and entrepreneurship
Our engineers own their products end-to-end. When a customer needs a custom feature, the engineer who built the original system makes the decision. No approval chains. No committees.
Productivity through people
We hire smart people and get out of their way. Our CEO, CTO, COO, and CSO all started as interns.
Hands on, value driven
For any decision, we ask: does this help our customers succeed? If yes, we do it. If no, we don't.
Stick to the knitting
We're #1 at signalling because we've stuck with signalling – for 20 years.
Simple form, lean staff
We keep teams small and decision paths short. A customer escalation can be raised directly with the product lead, and often resolved before competitors would even log the ticket.
Simultaneous loose-tight properties
We're tight on customer outcomes. We're loose on methods. Engineers can use any tools, follow any process, as long as the result delivers for the customer.
Our habits make us
#1.
