Travel eSIMs Are Eroding Roaming Revenues: How MNOs Can Respond
Travel eSIMs are rapidly capturing roaming traffic — and revenue — from MNOs. Without fast action, operators risk losing control of both outbound and inbound roamers. Here’s how to protect your business and turn the tide.
Outbound: Keep Your Subscribers Roaming on Your Network
The Problem:
Subscribers are switching to TravelSIMs when they travel, fearing high costs and bill shock. Most are unaware of your affordable roaming offers — and they’re being lost to competitors.
The Solution:
- Communicate clearly and proactively.
Don’t wait for subscribers to search for roaming bundles — tell them upfront, at the right moment. - Remove all friction.
Auto-activate bundles on arrival where possible, or make activation seamless and unavoidable. - Control the competition.
Launch your own TravelSIM or partner with Travel eSIMs providers to keep customer spend inside your ecosystem. - Maximise preferred roaming deals.
Precision steering is essential to retain value.
Cellusys Steering of Roaming solutions achieve near-100% accuracy — securing outbound traffic and revenue.
Inbound: Detect and Monetise Travel eSIMs Traffic
The Problem:
Inbound Travel eSIMs are bypassing traditional roaming agreements, costing you revenue and undermining established partnerships.
The Solution:
- Detect inbound Travel eSIMs in real time.
Gain clear visibility over who is entering your network — and act. - Refine your commercial strategy.
Identify high-value inbound roamers and adjust your offers and policies to capture new revenue streams. - Expand your footprint.
Attract roamers through your own offers or TravelSIM partnerships — turning bypass into business.
Cellusys Roam Insight analytics platform enables live TravelSIM detection alongside silent roamer and IoT analytics — empowering you to optimise and monetise inbound traffic.
Why Travel eSIMs Exist — and Why MNOs Still Hold the Advantage
TravelSIMs thrive on a simple perception: that roaming is too expensive.
Not better quality. Not easier connectivity. Just fear of high costs.
In reality:
- Roaming already matches Travel eSIMs in network quality.
- Home IPs and security are advantages that Travel eSIMs cannot match.
- Competitive roaming offers often exist — customers simply don’t know about them.
MNOs own this gap — but can still close it, fast.
Those who communicate clearly, offer seamless roaming experiences, and detect Travel eSIMs proactively will not only protect revenue — they’ll grow it.
With the #1 Steering of Roaming, Roam Insight analytics, and signalling security solutions,
Cellusys helps operators secure their outbound and inbound roaming revenues in this changing market.
